Are Email Newsletters Worth It for Private Practice Growth?

(4 min read)

You’ve probably asked yourself: Are email newsletters really worth doing in private practice?

The short answer? Yes — if they’re done right.

Here’s why newsletters work:

1. They keep you top of mind

Most patients don’t book the first time they find you. But if you stay in their inbox once a month, they’re more likely to return when they’re ready.

In fact, people are 6x more likely to click a link in an email than on social media. And according to Mailchimp, the average open rate for healthcare emails is 22.5% — which is higher than almost any social platform’s reach.

2. They build trust

Email is personal. It helps you share helpful, human insights that build credibility and connection. You’re not selling — you’re guiding.

3. They raise your profile as an expert

Regular emails show you know your stuff — and that you’re reliable, confident, and caring. You stay top of mind for both patients and referrers.

What to include:

• A tip or short answer to a common patient question

• A case study or testimonial (with permission)

• A reminder to book or refer

• Optional: link to a blog or video

  Top Newsletter Tips

✅ Once per month is enough

✅ Keep it short (150–200 words max) Bullet points work better than paragraphs.

✅ Focus on value, not promotion

✅Use emojis and visual breaks – They draw the eye and keep your reader engaged.

✅Add a subject line hook – Use curiosity, numbers, or urgency to get opens (e.g. “3 things I’d never do before surgery”).

✅Tell them how long it’ll take – Readers love to know the commitment upfront: “2-min read.”

✅Always include 1 clear call to action – Whether it’s booking an appointment or reading a blog, give them one next step.

When in doubt: make it helpful, human, and easy to read.

How to Collect Emails (with Marketing Consent) for Your Newsletter

Here are simple, GDPR-compliant ways doctors and physios can collect emails to build a patient-friendly mailing list:

✅ Add an opt-in box on your website contact form: "Tick here to get monthly tips and updates."

✅ Use a lead magnet (e.g. a free checklist, guide or tip sheet) that patients download in exchange for their email.

✅ Add a newsletter sign-up form to your Google Business Profile

✅ Ask for consent at the end of appointments: “Would you like us to send helpful tips by email once a month?”

✅ Include a tick box on any digital feedback or review request forms.

✅ Add a sign-up QR code in your waiting room or post-op info pack.

✅ Capture emails through free webinars, talks or online Q&As — include an email opt-in at registration.

Always include a clear note that they can unsubscribe at any time. Transparency builds trust!

How to send:

Use simple tools like:

• MailerLite

• ConvertKit

• Mailchimp

Start with a welcome email, then send a short monthly tip or story. Include your photo and booking link.

Newsletters aren’t about “email marketing” — they’re about being remembered.

And in a crowded market, being remembered is what brings in bookings.