If you’re running a private practice, you need to make it easy for patients to find you online. Google Business Profile is the perfect way to do just that. The best part? It’s free and takes just a little time to set up and manage. In this post, I’ll walk you through exactly how to use it to attract more patients in 2025.
Why Google Business Profile Matters
When people search for doctors or clinics near them, Google often shows local businesses right at the top of the results. This is called the “Local Pack,” and it’s where you want to be. A well-optimised Google Business Profile helps you appear in these results, giving you more visibility and credibility.
Steps to Optimise Your Profile
- Claim Your Profile Go to Google Business Profile and claim or create your listing. Verify your business to take full control.
- Add Accurate Details Include your practice name, address, phone number, website, and hours of operation. Double-check everything for accuracy.
- Upload High-Quality Photos Add professional photos of your practice, waiting room, and team. People love seeing where they’re going before they book.
- Encourage Reviews Reviews are gold! Politely ask happy patients to leave a review. Even a few positive reviews can make a big difference.
- Post Updates Use the “Posts” feature to share news, promotions, or helpful health tips. Regular updates show patients you’re active and engaged.
Actionable Step
Set aside 30 minutes this week to update your Google Business Profile. Start with accurate details and add one new photo. Once done, ask your next patient to leave a review. You’ll see results faster than you think!
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