Are Email Newsletters Worth It for Private Practice Growth?
Are Email Newsletters Worth It for Private Practice Growth?
(4 min read)
You’ve probably asked yourself: Are email newsletters really worth doing in private practice?
The short answer? Yes. if they’re done right.
Here’s why newsletters work:
They keep you top of mind
Most patients don’t book the first time they find you. But if you stay in their inbox once a month, they’re more likely to return when they’re ready.
In fact, people are 6x more likely to click a link in an email than on social media. And according to Mailchimp, the average open rate for healthcare emails is 22.5% — which is higher than almost any social platform’s reach.
They build trust
Email is personal. It helps you share helpful, human insights that build credibility and connection. You’re not selling — you’re guiding.
They raise your profile as an expert
Regular emails show you know your stuff — and that you’re reliable, confident, and caring. You stay top of mind for both patients and referrers.
What to include:
A tip or short answer to a common patient question
A case study or testimonial (with permission)
A reminder to book or refer
Optional: link to a blog or video
Top Newsletter Tips
✔️ Once per month is enough
✔️ Keep it short (150–200 words max) Bullet points work better than paragraphs.
✔️ Focus on value, not promotion
✔️ Use emojis and visual breaks – They draw the eye and keep your reader engaged.
✔️ Add a subject line hook – Use curiosity, numbers, or urgency to get opens (e.g. “3 things I’d never do before surgery”).
✔️ Tell them how long it’ll take – Readers love to know the commitment upfront: “2-min read.”
✔️ Always include one clear call to action – Whether it’s booking an appointment or reading a blog, give them one next step.
When in doubt: make it helpful, human, and easy to read.
How to Collect Emails (with Marketing Consent) for Your Newsletter
Here are simple, GDPR-compliant ways doctors and physios can collect emails to build a patient-friendly mailing list:
🔷 Add an opt-in box on your website contact form: "Tick here to get monthly tips and updates."
🔷 Use a lead magnet (e.g. a free checklist, guide or tip sheet) that patients download in exchange for their email.
🔷 Add a newsletter sign-up form to your Google Business Profile
🔷 Ask for consent at the end of appointments: “Would you like us to send helpful tips by email once a month?”
🔷 Include a tick box on any digital feedback or review request forms.
🔷 Add a sign-up QR code in your waiting room or post-op info pack.
🔷 Capture emails through free webinars, talks or online Q&As — include an email opt-in at registration.
🔷 Always include a clear note that they can unsubscribe at any time. Transparency builds trust!
How to send:
Use simple tools like:
MailerLite
ConvertKit
Mailchimp
Start with a welcome email, then send a short monthly tip or story. Include your photo and booking link.
Newsletters aren’t about “email marketing” — they’re about being remembered.
And in a crowded market, being remembered is what brings in bookings.
