Social media can feel overwhelming, but it doesn’t have to be. With just a few simple posts, you can connect with your community and build trust. Here are three types of posts that every private practice should try.
1. Patient Success Stories
With permission, share anonymised stories of patients who have had positive outcomes. These posts build trust and show the value of your care.
2. Educational Tips
Share quick health tips related to your specialty. For example, if you’re a physio, you might share exercises to prevent back pain.
3. Behind-the-Scenes Updates
Show your human side by sharing photos of your team, updates about your practice, or even a sneak peek of your new equipment.
Actionable Step
Create and schedule three posts for the week ahead. Use free tools like Canva to design them and Meta Business Suite to schedule them. Don’t overthink it—just start!